TABCorp #PuntingMakeover Microsite
As part of an ongoing partnership with Omnicom’s global media agency OMD.
A fully focussed responsive campaign microsite.
Social content ingestion through social channels including Stackla social aggregation
Implementation of multiple moderation layers including a bad word filter and ability to pick and choose specific pieces to be published within the competition environment.
Allow visitors to like their favourite entries.
Custom advertising html tiles including MRECs inserted and affixed to certain positions and linked through to specific pages driving entrants; punters to bet or sign up for additional communications.
Event screens in TAB retail outlets showcasing user content via widgets.
- Role Project Manager
- For OMD/ TabCorp
- Date 2014