Bose #ListenForYourself Microsite

As part of an ongoing partnership with Omnicom’s global media agency OMD.

This digital activation consisted of a Social driven competition + social media content injected MREC creation.

Campaign Activation
- To allow users to share their talents via SoundCloud, Twitter, Instagram or Facebook (through Stackla widget)
- Allow data capture through built-in form
- Upload feature for users who don’t wish to upload through social
- Increase engagement and grow the user base across all social media accounts

Product Showcase
- Additional pages showcasing the Bose range of products
- Links directing users to the Bose online store.

Solution
A design focussed responsive campaign microsite:
- A mobile first approach optimised for desktop, mobile and tablet
- Social content ingestion through use Stackla
- Ability for fans to share an image of their selection via Facebook, Twitter and G+
- Allow visitors to like their favourite entries
- Microsite embedded within the Bose Australia Facebook Tab

  • Role Project Manager + Wireframing
  • For OMD/ Bose
  • Date 2014
  • Tech: Custom PHP App + Wordpress + with Stackla